Privacy Policy

Making a booking on behalf of another person

If you are making a booking on behalf of another person(s), it is your responsibility to obtain their consent to make the booking and share their details with us (as anticipated by this Privacy Notice), which we will assume that you have done prior to making the booking. It is also your responsibility to represent that person during the booking process, which means that you will need to provide us with the information required to make a booking, such as the full name and passport details of the person concerned, and explain to that person how we will use their personal information as set out in this Privacy Notice. Where required by local laws, we would advise you to keep a record of their agreement and provide them with a copy of, or link to, this Privacy Notice. Each person in a booking will be able to view the phone number and/or email of the other person(s) in a booking and update such information. Any operational messages sent to one member of a booking will also be sent to the person who made the booking.

Personal information we collect and use if you register an online account with us or register for one of our loyalty schemes

When you register to use one of our Platforms or for one of our loyalty schemes, such as Emirates Skywards or Business Rewards, we collect, process and use personal information to manage your registration. Once you register, this will enable you to manage your account and preferences.

Types of personal information we collect
The types of personal information we collect from you when you register for an online account or one of our loyalty schemes includes your:
Name
Title
Date of birth
Address
Contact details (including email address and telephone/mobile number)
Country of residence
Nationality
Preferred language
Organisation/company name, address, telephone number and travel coordinator name and contact details (for Business Rewards)
Once you register an online account or become a loyalty scheme member the types of personal information we collect from you includes:
Rewards transaction details (such as points or miles accrual, redemption, purchase, transfer and gifts)
Your journey preferences (such as your favourite seat, drink or meal on flights, aircraft)
Your personal lifestyle interests (such as in sports, theatre or hobbies)
Marketing preferences
Medical needs in connection with your travel
Information about your travel coordinator
Information about your family members (including when you enrol your child or link your accounts with your family members in our loyalty schemes such as Emirates Skysurfers and Family Group)
Death certificate and beneficiary information in the event of a request for the transfer of points or miles from a deceased member’s loyalty scheme account
Membership number associated with a partner airline’s loyalty scheme
When you register for an online account or one of our loyalty schemes, you will be asked to confirm that you agree to the online account and loyalty scheme terms and conditions. Your information will be shared between loyalty schemes if you are also a member of a loyalty scheme with whom we have a partnership arrangement and with third parties who help us administer our online accounts and loyalty schemes (further details on Sharing your personal information with others is below).
How we use this personal information
We use the personal information we collect if you register an online account or become a loyalty scheme member, together with the Personal information we collect and use if you make a booking for an Experience or fly with us, to:
Manage the online account or loyalty scheme in accordance with their terms and conditions
Manage accrual, redemption, transfer and purchase of rewards (such as points or miles) and share personal information with any of our rewards partners (such as our airline, hotel, transportation and retail partners where points or miles can be accrued or redeemed) to manage such rewards
Personalise the service and offers you receive (for example, by being aware of previous travel experiences, transactions or preferences, and tailoring the way we provide our products or services to you based on your preferences and profile)
Determine tier loyalty status and make offers and provide personalised service based on tier loyalty status
Communicate and interact with you at different touch points throughout your journey (for example, in the event of service failures, compliments or complaints)
Provide insights about travel behaviours (such as the industries and companies using our services for business travel) in order to provide industry or company specific offers
Extend invitations to our events
Authenticate log-ins to your online account or loyalty scheme and detect and prevent fraud in connection with your online account or loyalty scheme
As you may authorise or consent to additionally from time to time
Any information we collect will also be used in accordance with the terms and conditions of the online account or loyalty scheme.
Personal information we collect and use if you have any queries about any of our products or services
If you have any queries about any of our products or services, compliments or complaints, , we will need to collect information from you, including your contact details, in order for us to respond to your query or provide you with assistance. We will collect this information when you submit a form on our Platforms, send us an email, call our customer service centre, visit a local office or retail centre, or contact us via another form of communication such as through social media or an online chat tool, or on board our flights or in our lounges.
Types of personal information we collect
The types of personal information we collect includes your:
name
title
date of birth
address
contact details (including email address and telephone/mobile number)
booking reference
loyalty scheme number
passport copy, if required
death, marriage or other legal certificate or power of attorney, if required
Depending on the nature of your query, we may need to collect special categories of personal information from you so that we can properly understand the nature of your query or request. More details on Special categories of personal information we collect and use are above.
We also keep a record of the communications we have with you including call recordings so that we can monitor and improve the quality of our customer support services, comply with relevant legal obligations and to make and defend claims. If you visit one of our local offices or retail centres you will be monitored by closed caption television for security purposes. In each case, we do so in compliance with applicable laws.
How we use this personal information
We use your personal information to:
address your inquiry or any other interaction with us as efficiently as possible
analyse the types of inquiries received to improve our products and services and interactions with our customers
to authenticate your identity such as when you call our customer service centre
manage any claims you make for compensation or otherwise
as you may authorise or consent to additionally from time to time
Personal information we collect and use if you enter or register for a contest, competition, prize draw or promotional offer
We may from time to time hold contests, competitions or prize draws or make available promotional offers. If you want to take place in any of these, we ask you to provide us with certain personal information and we also use this information to keep in touch with you about our products, services and any special offers which we think may be of interest.
Types of personal information we collect
The types of personal information we collect includes your:
name
title
date of birth
address
contact details (including email address and telephone/mobile number)
loyalty scheme number
How we use this personal information
We use your personal information to:
administer the contest, competition, prize draw or promotional offers and improve them
invite you to join our loyalty schemes
as you may authorise or consent to additionally from time to time
Any information we collect will also be used in accordance with the terms and conditions of the contest, competition, prize draw or promotional offer.
Personal information we collect and use in the event of an emergency
Types of personal information we collect
The types of personal information we collect includes your:
name
title
date of birth
address
contact details (including email address and telephone/mobile number)
gender
nationality
passport details
emergency contact
details of next of kin
booking reference
loyalty scheme number
In the event of an emergency affecting your medical condition during your Experience, we will need to collect special categories of personal information. We will also collect information about your religion in order to fulfil your request to accommodate your religious beliefs. More details on Special categories of personal information we collect and use are above.
How we use this personal information
We use your personal information to:
provide  medical support
provide accurate and updated information to persons directly affected by an emergency such as your next of kin and other relatives
provide information to emergency services, hospitals and clinics if you are admitted to them on your medical condition
communicate to embassies and consulates regarding their citizens
arrange a hotel booking in the event re-accommodation is necessary
as you may authorise or consent to additionally from time to time
Personal information we collect and use when you use our Platforms
Our Platforms use cookies. A “cookie” is a small computer file which is downloaded to your device. It collects information as to how you navigate our Platforms and the internet, and helps us provide better Platform services to you and tailor certain content. Cookies may collect personal information about you. For more information on how we use personal information when you use our Platforms and how to manage cookie settings see When and how we undertake analytics and profiling and Cookies below. We also monitor your journey on our Platforms via tools on our Platforms in order to ensure your customer experience meets expectations and to identify errors or issues.
Personal information we collect and use for legal, compliance, regulatory and crime detection and prevention purposes
We process your personal information so that we can meet our legal, compliance and regulatory obligations, for legal purposes, such as to respond to a valid legal subpoena, claim, summons or regulatory order, and to protect our property, rights and interests as well as the property, rights and interest of other persons.
We also process your personal information for crime prevention and detection purposes, including the prevention of fraud for online payments and use of loyalty schemes, for identity verification, for credit checking and credit scoring purposes and accounting or audit purposes. If you visit one of our local offices, retail centres, lounges or other properties, you may be monitored by closed caption television for security purposes. In each case, we do so in compliance with applicable laws.
Personal information we collect and use from third parties
We collect personal information from third parties who you have authorised to provide your personal information to us (for example, this may be your travel agent or another person making a booking on your behalf, your travel companion, your travel coordinator, co-branded credit card partners, duty free retail stores, social media and other digital platforms). We combine this information with the information we collect directly from you or about you for the purposes set forth in this Privacy Notice. More details on Sharing your personal information with others is below.
We also collect personal information from individuals who may refer you as a friend to our loyalty schemes or products or services. We ask these individuals to confirm that you are happy to hear from us.
Personal information we collect and use when you are making a payment
We collect different personal information depending on your payment method (such as credit card, bank transfer, cash). For example, for credit card payments we collect the credit card holder name, address, card number, expiry date and CVC code. You may also choose to store your credit card details with us for future use. We do not store your CVC/CVV code (which is the security code on the back of a credit card).
Personal information we collect and use during our corporate events and activities
We collect your name, contact information and details on your business card or on-line professional profile during, or in connection with, our corporate events and activities. We collect this information in order to communicate with you and present you with business opportunities regarding our company, products and services.
Legal basis for using your personal information
We only collect, process, use, share and store your personal information where we are satisfied that we have an appropriate legal basis to do this. This may be because:
we need to use your personal information to perform a contract or take steps to enter into a contract with you. For example, to manage your booking with us, to take payment for your booking, to complete your Experience arrangements;
we need to use your personal information for our legitimate interest as a commercial organisation. For example, we may record calls to our customer service centre so that we can review how we handle calls and make any necessary improvements or we may share your personal information with other Emirates Group companies to improve our products and services. In all such cases, we will look after your information at all times in a way that is proportionate, that respects your privacy rights and is in accordance with our Privacy Notice, and you have a right to object to processing as explained in Legal rights available to help manage your privacy;
we need to use your personal information to comply with a relevant legal or regulatory obligation that we have;
we have your consent to using your personal information for a particular activity. For example, where you consent to us sharing with you special offers about the Emirates Group which we think may be of interest; and
we need to use your personal information to protect your vital interests. For example, we may need to report your medical condition to a hospital or clinic in the event of an emergency during an Experience.
We set out more information about the legal bases for which we process personal information in the table which you can access here. There may be one or more legal bases relevant to an activity listed in this table. The table may be amended and updated from time to time.
Sharing your personal information with others
We share your personal information in the manner and for the purposes described below:
with other entities within the Emirates Group where such disclosure is necessary to provide you with our products and services or to manage our business, including loyalty schemes. We may also share your personal information within the Emirates Group to personalise the service and offers you receive (for example, by being aware of previous travel experiences, transactions or preferences, and tailoring the way we provide our products or services to you based on your preferences and profile); to develop a single view of our customers’ transactions, interactions, preferences and behaviours across the Emirates Group; to improve the products and services we offer or help us to create new ones and for marketing, profiling and analytics as detailed in Personal information we collect and use for marketing purposes, profiling and analytics below; and for the purposes described in this Privacy Notice. Click here for a list of the members of Emirates Group;
with third parties who help us manage our business and deliver our products and services, including loyalty schemes. These third parties have agreed to confidentiality obligations and use any personal information we share with them or which they collect on our behalf solely for the purposes of providing the contracted service to us. These third parties include service providers who help manage our IT and back office systems, detect fraudulent transactions and security incidents, provide customer service centre support, manage airport operations, manage communications and tailor marketing and advertising; verify payments such as banks and payment card companies; manage our data warehouses; provide services to administer our Platforms; provide internet services; host our facilities; provide airport ground handling and assistance; provide car services; and conduct research that assists us with understanding consumer interests.
bank and payment providers to authorise and complete payments;
with governments, government organisations and agencies, border control agencies, regulators, law enforcement and others as permitted or required by law, in relation to API or such other legal requirements as apply from time to time when travelling to or from a particular country, and to generally comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies;
with third parties whose products or services you are purchasing through our Platforms or otherwise such as airlines (including our code share and interline partner airlines), tourism agencies, hotel, transfer and car hire companies, tour and excursion providers or to travel agents, including if there is a problem with your booking so that your travel agent can resolve it with you;
we may share in aggregate, statistical form, non-personal information regarding the visitors to our Platforms, traffic patterns and Platform usage with our other entities within the Emirates Group or third party advertisers and social media and digital platforms to provide advertising;
we work with third party advertising and social media platforms to provide more personalised advertising promoting our products and services in accordance with your preferences as detailed in Personal information we collect and use for marketing purposes, profiling and analytics below; and
if, in the future, we sell or transfer some or all of our business or assets to a third party, we may disclose information to a potential or actual third party purchaser of our business or assets.
Personal information we collect and use for marketing purposes, profiling and analytics
How we use personal information to keep you up to date with our products and services
We only collect, process, use, share and store your personal information where we are satisfied that we have an appropriate legal basis to do this. This may be because:
We use personal information to let you know about Emirates Group products and services that we think may be of interest to you. This may be based on your preferences, derived from Cookies, inferred from your interactions with us including on our social media accounts or market research. We may also let you know about our corporate services which we believe may be relevant to you in a professional capacity.
We also work with social media and other digital platforms to provide you with advertisements within those platforms. We provide them with your name and contact details (such as your email address or phone numbers). If these social media and digital platforms match profile information provided by us with your profile information held by them then they will serve you our advertisements. The social media platforms will not identify you or share other personal information in your social media account to us.
We will only send you direct marketing, whether about Emirates Group, carefully selected third parties or partners, products or services, in accordance with your marketing preferences.  For clarity, where you have provided express consent. We may contact you by email, SMS/text, social media, or through other communication channels that we think you may find helpful. If at any time you would like us to stop sending you marketing material, contact us or choose the relevant "unsubscribe" option set out below.
How you can manage your marketing preferences
To protect your privacy and to ensure you have control over how we manage marketing with you (and provided that you have indicated that you would like to receive it):
we will take steps to limit direct marketing to a reasonable and proportionate level;
only send you communications which we believe may be of interest or relevance to you and at all times in line with your permissions, which, as appropriate, may include:
telling you about developments in the products and services available through our Platforms and those of our carefully selected partners (provided that we will communicate these to you in conjunction with our own marketing);
allowing other companies within the Emirates Group to send you information about developments in their products and services; and
allowing third parties to send you marketing or updates relating to their products or services.
you have the ability to change your cookie settings to block certain types of cookie - this is explained in more detail in our Cookie Policy;
you can click the "unsubscribe" link that you will find at the bottom of our emails which you receive from us, or you can unsubscribe by contacting us or changing your account settings which will remove you from Emirates' marketing lists;
you can unsubscribe from Emirates Skywards marketing communication by going to www.emirates.com, logging in to Skywards, selecting ‘My Account’ and then selecting ‘Personal Preferences’. Within Personal Preferences you can scroll down and update your preferences;
you can opt out of mobile device messages or notifications from Emirates applications by going into “settings” on your device and turn off notifications for the relevant Emirates application; and
if you do not want to be served with our advertisements within social media or other digital platforms, you can manage your preferences within these platforms.
Be aware that if you unsubscribe completely from our marketing communications we may be unable to notify you of tailored offers to meet your needs. If you do unsubscribe from marketing communications you will still receive operational and service messages from us regarding your booking including where you may not have completed a booking (such as abandoned cart emails or pop-up notices), management of our loyalty schemes and responses to your enquiries made to us.
When and how we undertake analytics and profiling
Analytics
We aggregate personal information and remove any identifying elements in order to analyse patterns and improve our marketing and promotional efforts, to analyse Platform use, to improve our content and products and services, to customize our Platforms’ content, layout, products and services, and to support our business operations and we may appoint third parties to do this on our behalf, as set out above in Sharing personal information with others.
We gather certain usage information like the number and frequency of visitors to our Platforms. This information includes which webpage you just came from, which webpage you next go to, what browser you are using, your device ID and your IP address. This collective data helps us to determine how much our customers use parts of our Platforms, and do research on our users’ demographics, interests, and behaviour to better understand and serve you. One of the ways we do this is by installing and using Cookies on your browser or device. You can find out more about cookies and our Cookie Policy in the section entitled Cookies below.
If you use buttons on our Platforms linked to social media or similar sites (for example, "Like" and/or "Share" buttons), content from our Platforms may be sent back to those sites and, depending on your privacy settings, may be privately or publicly visible (for example, to friends, followers or generally to anyone who has access to your profile page).
Profiling
We use personal information such as your date of birth, gender, country of residence, transactions (for example, payments made with us, mileage and flights taken), information derived from Cookies and your preferences for profiling. Some of the legitimate purposes we profile personal information include:
to obtain a better understanding of what you would like to see from us and how we can continue to improve our services for you;
to personalise the service and offers you receive from us and recognise your loyalty and reward you as part of our loyalty schemes, including with invitations to special events;
to provide you with tailored content online and optimise your experience of our Platforms;
to provide you with tailored advertisements on other websites you visit and social media and digital platforms;
to share marketing material we believe may be of interest to you, including from other companies within the Emirates Group and our third party partners;
to help us operate our services more efficiently;
to authenticate log-ins on our Platforms and detect and prevent fraud.
Where required under applicable privacy laws:
we will take steps to ensure that prior to profiling your personal information for a legitimate interest that our legitimate interest is not overridden by your own interests or fundamental rights and freedoms; and
you may have rights to object to us profiling your personal information. You can learn more about such rights in Legal rights available to help manage your privacy.
Transferring personal information globally
The Emirates Group is a global business, which means your personal information may be transferred and stored in the United Arab Emirates and other countries which may be outside your country of residence. Some of these countries are subject to different standards of data protection than your country of residence.
We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law, and we only transfer personal information to another country where:
we are satisfied that adequate levels of protection are in place to protect your information; and
the transfers are fully managed to protect your privacy rights and interests and are limited to countries which are recognized as providing an adequate level of legal protection or where we can be satisfied that alternative arrangements are in place to protect your privacy rights.
To this end:
we ensure transfers within the Emirates Group will be covered by an agreement entered into by members of the Emirates Group (an intra group agreement) which contractually obliges each member to ensure that personal information receives an adequate and consistent level of protection wherever it is transferred within the Emirates Group;
where we transfer your personal information outside the Emirates Group or to third parties (who help us to provide our products and services), we obtain contractual commitments from them to protect your personal information; or
where we receive requests for information from law enforcement or regulators, we carefully review and validate these requests before any personal information is disclosed.
In the event your personal information is transferred to a foreign jurisdiction, it may be subject to the laws of that jurisdiction and we may be required to disclose it to the courts, law enforcement or governmental authorities in those jurisdictions.
You have a right to contact us for more information about the safeguards we have put in place (including a copy of relevant contractual commitments) to ensure the adequate protection of your personal information when this is transferred as mentioned above.
For residents of Australia, your personal information may be transferred to the United Arab Emirates, the United Kingdom and where our servers are located from time to time, along with where you are travelling to or from or as required by law.
How we protect and store your personal information
Protection of your personal information
We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to protect the personal information that you share with us and safeguard the privacy of such information. For example, the measures we take include:
placing confidentiality requirements on our staff members and service providers;
destroying or permanently anonymising personal information if it is no longer needed for the purposes for which it was collected;
following security procedures in the storage and disclosure of your personal information to prevent unauthorised access to it; and
using secure communication channels such as SSL ("secure sockets layer") or TLS (“transport layer security”) for transmitting data that is sent to us. SSL and TLS are industry standard encryption protocols used to protect online transaction channels.
As the security of information depends in part on the security of the computer you use to communicate with us and the security you use to protect user IDs and passwords, please take appropriate measures to protect this information.
Here are some simple steps you can take to ensure your personal information is kept securely:
keep your booking reference confidential - upon making a booking a unique booking reference (also known as a PNR or Passenger Name Record) will appear on the email confirmation or ticket of each person in your booking. It is important that you keep your booking reference confidential at all times. Other persons may be able to access your booking details through our system if you disclose your booking reference to them;
if you are travelling in a group and would prefer that your individual booking details are not available to other passengers you may choose to have each person make a separate booking (to be paid for individually);
keep your Skywards number / Business Rewards number / Customer log-in details confidential. You should not share your log in details with anyone else. You should also log out when you finish using our Platforms. This is especially important if you are using a publicly accessible computer; and
be aware of "Phishing", which is where someone tries to represent themselves as someone else to gain information from you - always check whether emails from any sender are actually from them, and if in doubt, go directly to their website and do not click on links in emails, as these may take you to "clone" websites which use your information illegally.
Storage of your personal information
We keep your personal information for as long as is reasonably necessary for the purposes for which it was collected. For example, to manage bookings and provide you with any relevant Emirates products or services, as explained in this Privacy Notice. We will ensure that it is disposed of in a secure manner.
In some circumstances we may store your personal information for longer periods of time, for example, where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements, so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.
If you require further information about how we retain particular information please contact us.
Cookies
A “cookie” is a small computer file which is downloaded to your device. It collects information as to how you navigate our Platforms and the internet, and helps us provide better Platform services to you and tailor certain content.
Cookies may collect personal information about you. Cookies help us remember information about your visit to our Platforms, like your country, language and other settings and searches. Cookies enable us to understand who has seen which webpages and how frequently, and to determine which are the most popular areas of our Platforms. They can also help us to operate our website more efficiently, and make your next visit easier and customise your view of the Platforms to reflect your preferences and activities. They also help us tailor our marketing and advertisements to you on our Platforms, other websites you visit, social media platforms and your other devices.
For more information on how we use cookies please read our Cookie Policy, where you can also find information so you can delete cookies or block certain types of cookie. You should note that this may have an impact on our ability to provide the Platform services to you.
See also our section on When and how we undertake profiling and analytics.
Legal rights available to help manage your privacy
If you are subject to laws that provide you with such rights, depending on certain exceptions, and in some cases dependent upon the processing activity we are undertaking, you may have certain rights in relation to your personal information. Click on the links below to learn more about each right you may have:
To access personal information
To rectify / erase (‘right to be forgotten’) personal information
To restrict the processing of your personal information
To object to the processing (including direct marketing) of personal information
To transfer your personal information
To obtain a copy of personal information safeguards used for transfers outside your jurisdiction
To lodge a complaint with your local supervisory authority
If you wish to access any of the rights set out above, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. We reserve the right to charge a fee where permitted by law, for example, if your request is manifestly unfounded or excessive.
You can exercise your rights by emailing us at [email protected] or by sending us a communication at Data Privacy Office, Emirates, P.O. Box 686, Dubai, United Arab Emirates. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request.
We may not always be able to fully address your request, for example, if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.
Right to access personal information
You have a right to request that we provide you with a copy of your personal information that we hold and you have the right to be informed of: the source of your personal information; the purposes, legal basis and methods of processing; the data controller’s identity; and the entities or categories of entities to whom your personal information may be transferred.
Right to rectify or erase personal information
You have a right to request that we rectify inaccurate personal information. We may seek to verify the accuracy of the personal information before rectifying it.
You can also request that we erase your personal information in limited circumstances where:
it is no longer needed for the purposes for which it was collected; or
you have withdrawn your consent (where the data processing was based on consent); or
following a successful right to object (see right to object); or
it has been processed unlawfully; or
the personal information must be erased for compliance with a legal obligation under UK, European Union or Member State law to which the relevant Emirates Group entity is subject.
We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:
for compliance with a legal obligation; or
for the establishment, exercise or defence of legal claims.

Data Subject Access Requests
Under the European Union General Data Protection Regulation and the UK Data Protection Law, you can ask for information about your personal data and make other requests regarding your personal data.
In order to verify your identity and process your request regarding your personal data, please provide the following information and/or supporting documentation. This information will be used solely to verify your identity and process your request. If you provide only some of the requested information, we may not be able to validate your identity and/or process your request – for example, if you do not provide us your social media ID we will not be able to provide you information regarding interactions with us via social media.
To help us establish your identity your request must be accompanied by proof of identity, such as a passport or driving license. This is to ensure that we are only sending information to you and not to a third party. If none of these are available, please contact [email protected].
If you are not the person described below, please provide a written affidavit, court order or other legal documentation such as a power of attorney granting you authority to make the request on their behalf.
If you are a parent or legal guardian making a request on behalf of a child (under the age of 18), please provide a birth certificate or other legal documentation evidencing your relationship.